Excuse the language, the ‘holy’ not the fcuk.

Since we’ve mention the ‘F Word‘ already (heck, the ‘fuck word’) let’s strike a second time for the French related word (?) or France related word/accronym - FCUK.

FCUK stands for “French Connection” for some reason. It’s a clothes company that has a very unique branding that English speaking person can relate to it immediately (right?)

It is a bit confusing isn’t it, with the correct spelling of th word. With that, the French company even took advantage of it and advertised related styles.

Here’s what Wikipedia says:

In April 1997, French Connection began branding their clothes “fcuk” (usually written in lowercase). Large stores are in Leeds and London. Though they insisted it was an acronym for French Connection United Kingdom, its similarity to the word “fuck” caused controversy.[2] French Connection fully exploited this and produced an extremely popular range of t-shirts with messages such as “fcuk fashion”, “fcuk this”, “hot as fcuk”, “mile high fcuk”, “too busy to fcuk”, “lucky fcuk”, “Fun Comes Usually Kneeling”, “fcuk on the beach”, etc. There were also a number of regionally specific messages, such as “fcuk in hull” (bearing similarity to “fucking hell”) and “no fcukin worries” (in Australia) and “fcuk off”. “Chugging the fcuk” and “Munching on fcuk” were popular shirt titles but were later found as inappropriate. Designer Daniel Greenwood later sued the company for inconsistency in shirt titles and lack of lenience. Apparently they first discovered the acronym when a fax was sent from their Hong Kong store FCHK to FCUK.

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